For Automotive Dealers, Dealer Groups & Technology-Forward Organizations
Founder & CEO · Wilder Tech
"Work hard, stay curious, and build solutions that help people and businesses thrive."
25+ years in automotive. Business development strategy, DMS implementation, and AI-powered operations — built for dealers who are serious about growth.
Core Services
Nine specialized practice areas designed to drive measurable impact across your entire organization — powered by AI and grounded in 25+ years of automotive expertise.
01
Strategic growth planning powered by real-time market insights and intelligent technology to drive revenue, expand market share, and build a sustainable competitive advantage.
02
End-to-end onboarding for new dealerships and leadership — process design, tool configuration, cross-department training, and a structured launch plan built for day-one readiness.
03
Build and protect your brand with proactive review strategies, AI-assisted response frameworks, and online presence optimization across all platforms and review channels.
04
Design high-converting BDC structures and intelligent lead routing systems that maximize every inbound opportunity — built around speed-to-lead and consistent follow-up.
05
Unlock the full power of your CRM with structured workflows, automated sequences, and intelligent engagement tools that keep your team focused on the highest-value opportunities.
06
Create seamless digital buying experiences and strengthen your online footprint — from website performance to digital merchandising and e-commerce integration.
07
Evaluate your full vendor and technology stack to eliminate redundancy, reduce costs, and surface the tools actually driving ROI — with a clear plan for what stays, what goes, and what gets replaced.
08
Deep-dive competitive intelligence to inform pricing, positioning, and growth decisions — giving your leadership team the data clarity needed to move with confidence and precision.
09
Have a unique challenge or a bold idea? We design custom engagements around your specific goals, industry, and growth stage — built from the ground up with the strategy and execution to make it real.
Let's Talk →How We Work
Every engagement runs through the same three-phase framework — whether you are a single-point dealer or a multi-store group. No guesswork. No bloated timelines. Just a clear path from where you are to where you need to be.
Phase 01
We start by understanding your business before we recommend anything. That means structured discovery — not assumptions. We assess your operations, technology stack, team structure, and market position to build a clear picture of where the gaps are and where the highest-impact opportunities live.
Phase 02
We build the strategy, tools, and training your team needs to execute — not a slide deck. Every deliverable is documented, every dependency is mapped, and every stakeholder knows their role before we move to deployment. We work alongside your team, not above them.
Phase 03
We stay engaged after go-live because that is when the real work begins. Most implementations fail in the 90 days after launch — not during it. We track adoption, measure performance against defined KPIs, and adjust until your investment is delivering compounding ROI.
Enterprise Transformation
For multi-point dealer groups, manufacturer partners, and organizations navigating large-scale change — enterprise-grade structure with the agility and relationship depth that large consulting firms cannot match.
Full-lifecycle Dealer Management System implementation — from requirements gathering and process design through configuration, staff training, and go-live support. Experienced across Tekion, CDK, Reynolds & Reynolds, and DealerSocket. We manage the vendor relationship, the timeline, and the people so your team stays focused on selling.
Tekion · CDK · R&R · DealerSocketA structured discovery and planning engagement that maps your current state against where the business needs to be — with a phased, prioritized roadmap connecting strategy to execution across technology, process, people, and change management.
Strategy · Planning · Phased ExecutionDepartment-by-department workflow analysis and redesign — identifying bottlenecks, redundancies, and gaps across sales, service, parts, and F&I. We document current-state processes, define the future state, and build the playbooks your team needs to execute consistently and at scale.
Sales · Service · Parts · F&ICross-department training programs designed for real adoption — not just go-live compliance. Role-specific programs for sales, service, BDC, and leadership, with continued engagement through the change curve so new tools and processes actually stick.
Adoption · Role-Based Training · Leadership AlignmentOngoing management of your technology vendor relationships — holding vendors accountable to deliverables, managing escalations, and ensuring your contracts perform. We act as your internal champion and external liaison so leadership stays focused on the business.
Vendor Relations · Contract Performance · Escalation ManagementPrepare your dealership or dealer group for the accelerating shift to electric vehicles — staff training, process redesign, digital retail integration, and OEM program alignment. Built from direct experience leading EV adoption initiatives at the national level.
EV Adoption · OEM Alignment · Digital Retail
About Luz
25+ years turning dealership challenges into growth — from the assembly line to leading national digital transformation initiatives across some of the industry's most important shifts.
Luz Padilla-Niemann rose through the ranks of the automotive industry to become a nationally recognized leader in business development, digital retail, and dealer operations. She has guided dealership networks through EV adoption, DMS migrations, and the implementation of new retail platforms — earning two regional Sales Manager of the Year awards, the Be Bold Award for innovation, and the GM Community Service Award along the way.
In one region she supported, five out of six dealership teams earned Dealer of the Year recognition — a direct result of the performance culture and operational strategy she helped build alongside dealer partners.
Driven by ambition, curiosity, and a deep belief in continuous improvement, Luz's journey began on the assembly line of a major automotive manufacturer — where she learned that great operations are built by understanding the work, respecting the people doing it, and building systems that allow teams to win.
Over time she saw a broader opportunity: many businesses were struggling to keep pace with rapid technological change while still trying to grow revenue. They didn't need another tool — they needed a strategic partner who understood both business development and emerging technology. That realization led to the creation of Wilder Tech.
Today, through Wilder Tech, Luz helps business owners, dealership groups, and leadership teams unlock growth by aligning strategy, operations, and intelligent tools — including AI — to drive measurable results. Her approach is practical, collaborative, and relentlessly focused on outcomes.
Beyond her professional work, Luz is a proud mother of two, deeply connected to her family and community. She is a passionate mentor to young professionals and children, and a strong advocate for STEM education — believing that empowering the next generation with technology and innovation skills is essential to building the future workforce.
Let's Build Smarter Growth
Whether you are a single-point dealer, a multi-store group, or an organization navigating a major technology transition — choose the fastest way to connect.